YOUTH TO THE PEOPLE
Based in California, but renowned worldwide, Youth To The People (otherwise known as YTTP) makes positive changes in the beauty sphere by finding innovative ways to create less environmental impact. Inspired by 40 years of family aesthetics, the brand’s products are designed to deliver professional aesthetician results from the comfort of your own home. Bursting with superfood ingredients, its formulas support an active lifestyle while celebrating individuality. Oh, and did we mention YTTP is Leaping Bunny approved too?
YOUTH TO THE PEOPLE BESTSELLERS
SHOP YOUTH TO THE PEOPLE BY CONCERN
ACNE & BLEMISHES
Block out build up and banish blemishes with Youth To The People’s curated collection of covetable cleansers, creams and more
AGEING & FIRMING
Brimming with hydrating ingredients that soothe and smooth your skin, these solutions prevent premature ageing, offering your complexion a firm finish
DARK SPOTS & HYPERPIGMENTATION
Balancing your complexion, Youth To The People’s targeted serums and treatments neutralise discolouration while dialling up the brightness
SKIN TONE & TEXTURE
From energy facials and exfoliants to clay masks to cleansing balms, refresh and restore your skin’s equilibrium with Youth To The People
MOISTURE & HYDRATION
Powered by humectants, these thirst-quenching formulas lock in some much-appreciated moisture while dialling up the dew. Cheers to that
Unlock your skin’s fullest potential, without disturbing its protective barrier, with a deep clean that actively clears pores
BUILD YOUR ROUTINE
Build your Clean, Treat, Condition Routine with Youth To The People - skin care bursting with superfood ingredients.
DISCOVER YOUTH TO THE PEOPLE
YOUTH TO THE PEOPLE’S HERITAGE
Founded by Greg Gonzalez and Joe Cloyes, Youth To The People pays homage to the high-performance skin care philosophy that began in California more than 40 years ago with their grandmother, Eva – a pioneer in professional-grade formulas. Equally passionate about products as she was about helping woman become entrepreneurs, Eva opened up the US’s first advance institute for professional skin care treatments. With over 40 years of family history in professional aesthetics, the brand’s formulas are powered to deliver professional results at home.
SUPERFOODS + SCIENCE
Youth To The People’s formula philosophy is based on the fusion of the latest innovation in skin care technology and nutrient-rich superfood plant extracts. Each formula is stacked with high-performance raw materials at intentional percentages, for optimal efficacy and pro-grade results. Powered by good synthetics and the latest in cosmetic science – while always striving to meet and exceed its responsibility and sustainability goals – the brand is committed to changing its formulas as needed in order to respond to the latest technologies and consumer demands as science evolves.
OUR IMPACT ON OUR PLANET
Youth To The People supports non-profit leaders in climate, gender equity, racial equity, and human rights through the brand's Good To The People fund. Dedicated to creating products that embrace individuality, its formulas create unity through the power of radical acceptance – celebrating all skin tones, all pronouns, all identities, all ages and all passions.