A cosmetic brand that knows how to have fun, Too Faced is built on the ethos that make up is power – giving you the freedom to express yourself to the world, your way. Fusing cutting-edge ingredients with innovation, the brand dreams up a plethora of PETA-approved cosmetics. From volumising lip plumpers and velvety pink blushers to hydrating primers and lengthening mascara – Too Faced has the beauty world in its hands.
SHOP BY COLLECTION
Born This Way
Synonymous with a second-skin finish, this edit of foundations, concealer, face powder and more promises complexion perfection.
The key to plumping up your pout without investing in filler, this line-up will have you on your way to more voluminous lips instantly and over time.
Better Than Sex
With the brand’s bestselling mascara at the heart of the collection, trust Too Faced’s Better Than Sex offering to perfect a sultry gaze.
From the radiance-reviving primer to hydrating skin care, the Hangover collection will bring your glow-jo back — no matter how late last night ended.
TOO FACED: BORN THIS WAY
DISCOVER TOO FACED
The Too Faced story began back in 1998 when the brand was born on the principle that make up should be expressive and fun. With that in mind, it quickly became an industry leader with its innovative techniques and game-changing colours. From the signature Lip Injection lip plumper to the Better Than Sex mascara, each product is as playful as its name.
BORN IN THE 90S
The 90s was a fun decade in many ways, but in the cosmetics industry, things were pretty serious and uninspiring. Darkness was all the rage and pink had a bad rep. So, what better way to turn it around than a witty brand name like Too Faced, and a glitter eyeshadow? The brand dreamt up the world’s first glitter eye shadow in 1998 (and for that we are eternally grateful), then went from strength to strength in the 21st Century.
MAKE UP IS POWER
Too Faced believes that make up is power, giving people the freedom to express themselves and the confidence to take over the world. Its vision is to create make up that celebrates individuality, artfulness, and a strong sense of fun.
Too Faced loves animals just as much as it loves its own products, and so for that reason it doesn’t test any of its products or ingredients on nature (or ask others to do so on its behalf).