An iconic hair hero, Philip Kingsley's Elasticizer will transform your hair care ritual. The limited edition Elasticizer Therapies Bluebell Woods scent boasts the same deeply conditioning effects with limited edition packaging and a mind-calming effect, perfect for elevating your hair care routine to new heights.

Originally formulated for Audrey Hepburn, it boosts elasticity, manageability, bounce and shine, delivering rich moisture to the cuticle without weighing strands down. Leave it on for a minimum of 10-20 minutes or even overnight for a deep treatment when your hair needs some TLC. A total treat for tresses, the formula stars hydrolysed elastin, castor oil, olive oil and glycerine to boost hydration and lock in moisture, to leave hair looking intensely nourished, healthy and shiny and all before you've used shampoo. Impressive! With frequent use, you can expect stronger, healthier hair and less breakage you'll never want to wash your hair without it.

Apply before shampooing.

Dampen the hair with water and apply Elasticizer in sections to mid-lengths and ends, ensuring maximum coverage.

Cover hair with a shower cap or towel. The heat created helps the nutrients to be fully absorbed.

Leave for a minimum of 10-20 minutes, or as long as you wish. You can even sleep in Elasticizer.

Rinse thoroughly and shampoo and condition as normal. You can shampoo twice if you want to ensure all residue is removed.

Suitable for use on coloured hair.

Note: Do not use Elasticizer 72 hours before or after dying your hair as it may affect how the colour takes during this period only

A truly iconic hair product, Philip Kingsleys Elasticizer is the world's first pre-shampoo conditioning treatment. Originally created for Audrey Hepburn, the formula has since been showered in beauty awards and attracted ardent devotion from celebrities, beauty editors and even royalty. The secret to its success? It adds elasticity, manageability, bounce and shine, leaving hair luxuriously nourished and healthy at the very beginning of your ritual, so you can expect stronger, healthier hair with less breakage.

Aqua/Water/Eau, Ricinus Communis (Castor) Seed Oil, Glycerin, Propylene Glycol, Cetearyl Alcohol, Ethylhexyl Dimethyl PABA, Olea Europaea (Olive) Fruit Oil, Cetrimonium Chloride, Parfum (Fragrance), Amodimethicone, Phenoxyethanol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Trideceth-12, Hydrolyzed Elastin, Linalool, Alpha-Isomethyl Ionone, Limonene, Citric Acid, Geraniol.